Matt Schorr,  Stephanie A. Mayers, MEd,  Sarah Cook MPH,  Danielle Pardue, JD - RIC CAB member  &  Jessica Gryphon - RIC CAB member

In this webinar, the Vanderbilt Recruitment Innovation Center (RIC) will present their updated Social Media Outreach & Recruitment Toolkit. This resource is designed to help researchers and study teams understand the benefits of social media and provide practical guidance on using these platforms to support recruitment for research studies. Updates to the toolkit include insights into social media usage patterns, guidance on planning an advertising budget, strategies for preventing fraud, new case studies, and information on additional social media platforms. The toolkit was developed in close collaboration with the RIC Community Advisory Board.