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Transform your perspective on leadership during The Signals We Send: Rethinking Leadership in an Age of Noise.

In this webinar, Dr. Parker Woodroof will examine the current state of leadership and the cultural signals shaping the next generation. He will explore the origins of our leadership challenges, the reasons behind the disillusionment among students and leaders, and the potential for a new kind of leadership.

Discover how we can guide young people towards finding meaning and purpose through leadership rooted in character, not just charisma. This session promises to be honest, hopeful, and focused on inspiring a cultural shift, starting with our own actions.

About Our Guest

Dr. Woodroof is an Associate Professor of Marketing at UAB. He holds a Ph.D. in Marketing from The University of Memphis. His research interests are digital marketing, cause- related marketing, and the marketing-finance interface . Dr. Woodroof's research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, and other quality journals. He joined UAB in 2021 and is teaching Social Marketing Marketing in the Collat School of Business.

As a public institution of higher education, UAB adheres to principles of Free Speech, Civil Discourse and Institutional Neutrality. Freedom of Expression and Use of UAB Facilities Policy allows members of the UAB community to hold events on campus; views expressed do not represent the university, which adheres to institutional neutrality. Events held at UAB are required to comply with all applicable state and federal laws, and participation is not limited based on impermissible criteria (e.g., age, gender, race, national origin, sexual orientation).


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