About this Event
Explore the persuasive influence of social media on personal lives, businesses, and global events, during The Science of Social Media: Unlocking Its Power While Understanding Its Challenges. This webinar will examine the dual nature of social media, acknowledging it as both a tool for connection and a source of challenges.
Dr. Parker Woodroof, Associate Professor of Marketing in the Collat School of Business, will guide us through the multifaceted impact of social media:
The Good
- Opportunities for connection & community
- Personal & professional growth
The Bad
- Mental health concerns
- Misinformation & polarization
The Ugly
- Exploitation & manipulation
- Cancel culture & harassment
We'll also learn strategies to balance social media consumption, maintain mental health, and engage purposefully. Additionally, we'll discuss how organizations can align social media use with ethical principles and leverage AI for sustainable, impactful content.
Event Details
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