Join us for the inaugural UAB Marketing & Recruitment Academy — a full-day professional development experience brought to you by the Office of the Provost, Enrollment and Student Success, the Graduate School, and the Office of Marketing and Communications.

Designed for deans, associate deans, program directors, recruiters, and anyone who plays an active role in marketing and recruiting students to UAB, the Academy will open with big-picture sessions on today's marketing and recruitment landscape and UAB's new marketing campaign.

After lunch, attendees will choose from four breakout tracks running throughout the afternoon:

• Salesforce Training — Hands-on sessions covering event lead capture, automated follow-up communications, and recruitment reporting
• Recruitment Strategies — Practical guidance on lead follow-up, social media as a recruitment tool, and yield work after admission
• Marketing Strategies — Deep dives into paid marketing, degree program marketing fundamentals, and strategic storytelling for media
• Operational Success — Sessions on digital accessibility, creative tools and resources, and international enrollment

Full Agenda

• 8:00 - 8:30: Coffee and Networking
• 8:30 - 9:00: Welcome, Today’s Marketing and Recruitment Landscape, Charge for the Day
• 9:00 - 9:45: Today’s Marketing and Recruitment Funnel
• 9:45 - 10:00: Break
• 10:00 - 10:45: Developing a Marketing and Recruitment Strategy
• 10-45 - 11:00: Break
• 11:00 - 11:30: Optimizing Salesforce for your Recruitment Efforts
• 11:30 -1:00: Lunch
• 1:00 - 4:00: Breakout Sessions