Language, communication, and lifestyle drastically changed due to the COVID-19 pandemic, as documented in linguistic landscape studies. In this talk, I examine the unique discourse—“life with corona”—that seemed to emerge in signage by studying photographs of about 760 COVID-19–related signs collected in downtown Kyoto that is a popular tourist site. Our analysis reveals that even though Kyoto is considered a multilingual metropolitan environment, most signs related to COVID-19 regulations were monolingual (in Japanese), possibly due to the sudden decrease in foreign tourism. Despite variations, almost all the signs communicated an assumption about life “with corona:” we acknowledge the existence of the coronavirus and seek alternative ways to live with the virus.
Monday, April 3 at 3:30pm to 4:30pm
Mervyn Sterne Library, 174
917 13th Street South, Birmingham, AL 35294