Foundations of Digital Marketing and Social Media Marketing - Full Course

This is a past event.
  • Are you relatively new to digital and social media marketing? 
  • Are you in marketing but having a hard time keeping up with the constantly-changing trends in online marketing? 
  • Do you want to learn more about digital marketing strategies, tactics, and analytics?

This course is for you!

Course Outline

  • Week 1: Marketing in A Digital World and Inbound Marketing
  • Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
  • Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
  • Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

  • Develop a better understanding of the digital marketing landscape in 2020.
  • Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
  • Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
  • Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
  • Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
  • Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
  • Generate content marketing ideas and a foundation for an integrated marketing campaign.   


UAB Collat School of Business, CSB L02A (Our new home!)
710 13th St. S.
Birmingham, AL 35294


$2800 Standard price
$2000 UAB employee/student/veteran price
(use code BlazerPMI at checkout and bring your UAB ID to the first class)

$2000 for companies or colleges who have 3 or more people registered for the same course.
(use code BlazerPMI at checkout and bring your company/college ID to the first class).  


Cori Perdue, PhD.
UAB Collat School of Business
Director of Professional Education
(205) 934-7604

Friday, February 28 at 9:00am to 4:00pm

Collat School of Business, 103
710 13th Street South, Birmingham, AL 35233

Event Type

Training & Development, Workshop/Educational


Career & Professional Development

Target Audience

Alumni & Donors, Current Students, Faculty & Staff, General Public, Prospective Students



$2800 Standard, $2000 UAB, $2000 3+ Students from the same organization

Collat Professional Education
Google Calendar iCal Outlook

Recent Activity

You're not going yet!

This event requires registration.

UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.