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Foundations of Digital Marketing and Social Media Marketing

Thursday, October 8, 2020 9am to 12pm

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About this Event

Virtual Event View stream information $2,800/ $2,000* UAB employee/student, veteran or company with 3 or more students.

Foundations of Digital Marketing and Social Media Marketing - "Live Online" Full Course 

  • Are you relatively new to digital and social media marketing? 
  • Are you in marketing but having a hard time keeping up with the constantly-changing trends in online marketing?
  • Do you want to learn more about digital marketing strategies, tactics, and analytics?

This course is for you!

Course Format and Certifications

  • 3-hour live online classes each week with a cohort of professionals
  • Engaging discussions and real-world assignments each week
  • Individual feedback on assignments
  • Google Analytics Certification
  • HubSpot Inbound Marketing Certification

Course Outline

  • Week 1: Marketing in A Digital World and Inbound Marketing
  • Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
  • Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
  • Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

  • Develop a better understanding of the digital marketing landscape in 2020.
  • Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
  • Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
  • Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
  • Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
  • Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
  • Generate content marketing ideas and a foundation for an integrated marketing campaign.   

Event Details

Event Type

Training & Development Workshop/Educational

Topic

Career & Professional Development

Target Audience

General Public

Website

https://prostudies.uab.edu/search/pub...

Cost

$2,800/ $2,000* UAB employee/student, veteran or company with 3 or more students.

Department

Collat Professional Education, Collat School of Business

As a public institution of higher education, UAB adheres to principles of Free Speech, Civil Discourse and Institutional Neutrality. Freedom of Expression and Use of UAB Facilities Policy allows members of the UAB community to hold events on campus; views expressed do not represent the university, which adheres to institutional neutrality. Events held at UAB are required to comply with all applicable state and federal laws, and participation is not limited based on impermissible criteria (e.g., age, gender, race, national origin, sexual orientation).


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Dial-In Information

The "Online Live" course meets virtually. There will be a Zoom link provided to those who register.