Foundations of Digital Marketing and Social Media Marketing

Foundations of Digital Marketing and Social Media Marketing - "Live Online" Full Course 

• Are you relatively new to digital and social media marketing? 
• Are you in marketing but having a hard time keeping up with the constantly-changing trends in online marketing?
• Do you want to learn more about digital marketing strategies, tactics, and analytics?

This course is for you!

Course Format and Certifications

• 3-hour live online classes each week with a cohort of professionals
• Engaging discussions and real-world assignments each week
• Individual feedback on assignments
• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Course Outline

• Week 1: Marketing in A Digital World and Inbound Marketing
• Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
• Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
• Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

• Develop a better understanding of the digital marketing landscape in 2020.
• Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
• Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
• Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
• Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
• Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
• Generate content marketing ideas and a foundation for an integrated marketing campaign.