Foundations of Digital Marketing and Social Media Marketing

This is a past event.

Foundations of Digital Marketing and Social Media Marketing - "Live Online" Full Course 

  • Are you relatively new to digital and social media marketing? 
  • Are you in marketing but having a hard time keeping up with the constantly-changing trends in online marketing?
  • Do you want to learn more about digital marketing strategies, tactics, and analytics?

This course is for you!

Course Format and Certifications

  • 3-hour live online classes each week with a cohort of professionals
  • Engaging discussions and real-world assignments each week
  • Individual feedback on assignments
  • Google Analytics Certification
  • HubSpot Inbound Marketing Certification

Course Outline

  • Week 1: Marketing in A Digital World and Inbound Marketing
  • Week 2: Introduction to Search Engine Optimization (organic) and Search Engine Marketing (paid ads)
  • Week 3: Introduction to Content Marketing and Social Media Marketing (Facebook, Instagram, and LinkedIn)
  • Week 4: Introduction to Google Analytics and Integrated Marketing Strategies

Why should you attend?

  • Develop a better understanding of the digital marketing landscape in 2020.
  • Understand the importance of creating a strategic, integrated digital marketing plan complete with content calendar, ads, social media posts, and goals.
  • Learn how marketers leverage Google Analytics, Google Ads, and social media marketing data to inform strategy development.
  • Understand the role of keyword research and competitive research for search engine optimization and campaign creation.
  • Gain insights into key tools and resources to remain up-to-date on digital marketing and advertising trends.
  • Create a buyer persona, online ads, a social media marketing calendar, and basic goal funnel.
  • Generate content marketing ideas and a foundation for an integrated marketing campaign.   

Dial-In Information

The "Online Live" course meets virtually. There will be a Zoom link provided to those who register.

Thursday, October 8, 2020 at 9:00am to 12:00pm

Virtual Event
Event Type

Training & Development, Workshop/Educational


Career & Professional Development

Target Audience

General Public



$2,800/ $2,000* UAB employee/student, veteran or company with 3 or more students.

Collat Professional Education, Collat School of Business
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UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.