Digital Marketing: Practical Techniques for Online Advertising
Thursday, August 29, 2024 9am to 12pm
About this Event
This “Digital Marketing Advanced Course” is designed to equip professionals with the knowledge and strategies needed to harness the potential of digital advertising. Understanding the nuances of various advertising approaches is paramount. Tailoring campaigns to different business models, target audiences, and the diverse stages of the consumer decision-making journey is key to maximizing marketing return on investment. This course presents a structured framework, offering an in-depth exploration of digital advertising fundamentals, practical applications, and emerging trends. Beyond that, this course also helps students understand how to leverage various types of paid advertising in different business scenarios.
At the conclusion of the course, participants will obtain the following Google ads certifications:
Google Ads Measurement Certification, Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification in addition to a UAB Collat Professional Education Advanced Digital Marketing Certificate.
Event Details
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